BARBIE PAYTON

Fashion is another creative outlet for me, in particular, I love Australian fashion designers who pushed boundaries, yet are always considerate of the Australian lifestyle. In 2014, I took over one of Australia's first online e-commerce stores and began creating my own editorial campaigns.

​

​These campaigns quickly gained the attention of local Aussie brands where I soon found myself assisting in developing brand content for others through campaign direction and styling.

​

For over four years I immersed myself in the world of fashion, which I viewed as having the same value and influence as the interiors industry. Focusing on how fashion detailing, colour, contrast and form can create connection with an audience, was a fulfilling and challenging experience I still dabble in lightly today.